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基于SWOT分析申通快递小组成员：冉密 熊夏菁 胡亮 万璇 周霞 刘艳娥 阚晶 黄婷
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SWOT分析模型(SWOT Analysis)
SWOT分析法(也称TOWS分 析法、道斯矩阵)即态势分析法，20 世纪80年代初由美国旧金山大学的管 理学教授韦里克提出，经常被用于企 业战略制定、竞争对手分析等场合。
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SWOT综合分析
品牌资深 硬件专业 优势 Add Your Text in here Add Your Text in here
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SWOT综合分析优势(strengths) 1品牌资深：申通快递品牌初创于1993年，至今已有近20年的 历史，凭借着资深的经验和深厚的企业文化底蕴享誉全国， 是中国快递业的龙头老大之一。
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硬件专业：截至2010年底，公司共有独立加盟网点814家； 服务网点3000余家。直属中转部35个，占地面积近千亩，加 盟商代管中转部20个，占地570余亩。现有60%的中转部实现 了半自动化快递分拣 规模强大及人力资源充足：2010年，快递日业务量最高峰达 到260万票。年营业额达75亿元。目前，全网络共有从业人员 9万余人，申通成为国内快递企业规模最大、网络最完整的民 营快递公司，也是国内最主要的电子商务物流供应商
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政府肯定：2005年申通快递被评为“中国物流业十大影响力 品牌”、公司董事长陈德军先生个人荣获“中国品牌建设十 大杰出企业家”荣誉称号。
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劣势(weaknesses)从业人员素质较低。管理 松散，人员流动性大，失信 于客户的事时有发生。
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快递网络区域的局限。在涉及偏远或较不发达地区，申 通的快递业务尚未触及。
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人才缺乏。员工教育程度初中比例过高，达到 25.73%, 员工整体素质较差。
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品牌意识不足。企业形象比较模糊，很难给客户一个稳 定的概念。
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威胁(threats)的影响 。《邮政法》的规 定，非邮 政企业从事信件、 包裹等业务，需要取得邮 政监管机构的许可。
1.《 邮政法 》 对快递业
2. 激烈的市场竞争。 国际快递巨头、 国营 快递和民营快递多方并 存的局 面，民营快递 从诞生起就生存在夹缝 之中
3.行业的竞争。申通的业 务目标主要在国内，国际 业务也有涉及而如今，国 内外市场竞争都非常激烈， 国内有中通、圆通、汇通、 天天、韵达、EMS、顺风 等等，国外有联邦物流等。
威胁
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