凭栏听雨“Goals are widely used and promoted as having really beneficial effects. And yet, the same motivation that can push people to put more effort in a constructive way could also motivate people to be more likely to engage in immoral behaviors,” says Maurice Schweitzer, an associate professor at Penn’s Wharton School. His paper, titled “Goals Gone Wild: The Systematic Side Effects of Over-Praised Goal Setting,” appears in the February issue of the Academy of Management Perspectives.
“It turns out there’s no financial benefit to just having a goal---you just get a psychological benefit” Schweitzer says. “But in many cases, goals have financial rewards that make them more powerful.”
A major example Schweitzer and his colleagues give is the 2004 breakdown of energy-trading giant Enron( 德国安然公司), where managers used financial rewards to motivate salesmen to meet specific goals. The problem, Schweitzer says, is that the actual trades were not profitable.
Other studies have shown that burdening employees with unrealistic goals can force them to lie, cheat or steal. Such was the case in the early 1990s when Sears（西尔斯公司）placed a sales quota (销售限额) on its auto repair staff. It inspired employees to overcharge for work and to complete unnecessary repairs on a companywide basis.
C. In a medical textbook.
