loading梧州学院
毕 业 论 文 论文题目浅谈广西罗城仫佬族民俗文化
旅游资源的开发策略
系 别 工商管理系 专 业 旅游管理 班 级 学 号
学生姓名 完成时间 2012 年 6 月
梧州学院制
摘要
民俗即民间风俗习惯，是广大中下层劳动人民所创造的民间文化，包括饮食、服饰、居住、节日、民间歌舞等各方面的民俗风情。旅游学的理论一般把旅游资源分为民俗文化旅游资源和人文旅游资源两大类。民俗文化旅游资源就是指能够激发人们产生旅游动机,吸引人们进行旅游活动的风土人情及其载体。罗城县是全国唯一的仫佬族聚居地，境内山川秀丽,古迹繁多,民风淳朴,文化灿烂,民俗资源十分丰富,民俗文化形式多样。本文以仫佬族民俗文化旅游资源作为研究对象。通过采取文献阅读、网络搜索等资料收集方式，分析它的主要类型及其特征以及民俗文化旅游资源开发的意义，阐述罗城仫佬族民俗文化旅游资源开发的制约因素，系统分析了罗城仫佬族民俗文化旅游资源开发将面临的问题。最后，通过理论与实践相结合，提出罗城仫佬族民俗文化旅游资源开发策略。
关键词：罗城仫佬族 民俗文化 旅游资源 开发策略
Discussion on Luocheng Mulam Guangxi folk culture tourism
resources development strategy
Abstract
Folk customs of the people, the folk culture created by the vast number of lower middle class working people, including food, clothing, accommodation, festivals, folk dance and other aspects of folk customs. The theory of Tourism generally categorizes into the folk culture tourism resources and cultural tourism resources, tourism resources into two. Folk culture tourism resources refers to inspire people to produce tourist motivation, tourism activities to attract people to the customs and the carrier. Luocheng is the only Mulam settlements, within the beautiful scenery, historic range, honest, brilliant culture, folklore resources are very rich in folk culture in various forms. In this article, Mulam folk culture tourism resources for the study. Through the adoption of documents to read, Web search and other data collection methods, Analysis of its main types and their characteristics as well as folk culture, the significance of tourism resources, Luocheng Folk Mulam described the development of cultural tourism resources, constraints, Systematic analysis of the Luocheng Mulam folk culture tourism resources will face problems. Finally, by combining theory and practice, made Luocheng Mulam folk culture tourism resources development strategy.
Keyword：Luocheng Mulam Folk culture Tourism resources Development strategy
目录
前言 ................................................................. 1
一、罗城仫佬族民俗文化旅游资源及其特征 ........................... 1
（一）罗城仫佬族民俗文化旅游资源概况 .......................... 1 （二）罗城仫佬族民俗文化旅游资源特征 .......................... 3 二、罗城仫佬族民俗文化旅游开发的意义 ............................. 4
（一）社会意义 ................................................ 4 （二）经济意义 ................................................ 4 （三）文化意义 ................................................ 5 三、罗城仫佬族民俗文化旅游资源开发的制约因素 ..................... 5
（二）促销力度不够 ............................................ 6 （三）缺乏民俗文化旅游资源开发的专业人才 ...................... 7 （四）仫佬族民俗文化旅游商品开发滞后 .......................... 8 （五）民俗文化旅游资源浅层开发 ................................ 8 四、罗城民俗文化旅游开发的策略 ................................... 9
（一）争取政府各项投入 ........................................ 9 （二）加大宣传和促销力度 ..................................... 10 （三）培养民俗文化旅游资源开发专业人才 ....................... 11 （四）开发仫佬族民俗文化特色旅游商品 ......................... 12 （五）挖掘民俗文化内涵 ....................................... 12
结束语 .............................................................. 14