Strategic Analysis Report of Youku (优酷网战略分析)

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People.com.cn (2010) “The price of TV program copyright has increased over ten times and most of them are unreasonable”, People.com.cn, Available at:

http://media.people.com.cn/GB/40728/40731/11199663.html, [Date Access: Apr 24th 2011]

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SARFT (2010) “The Regulation of Online Video Providers on 3G Network”, The Official Website of SARFT, Available at:

http://www.sarft.gov.cn/articles/2009/12/04/20091204140252170275.html, [Date Access: Apr 24th 2011]

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http://www.starmass.com/china_review/living_index/chinese_disposable_income.htm, [Date Access: Apr 24th 2011]

Tencent (2011), “The number of 3G network users in China reached 51.73 million and half of them are TD users”, Tencent Tech, Available at:

http://tech.qq.com/a/20110222/000017.htm, [Date Access: Apr 24th 2011]

Xinhua (2010) “Reshuffling China's online video-sharing industry amid copyright protection”, Intellectual Property Protection in China, Available at:

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http://www.chinaipr.gov.cn/newsarticle/news/government/201101/1185204_1.html, [Date Access: Apr 24th 2011]

Youku.com Inc. (2010a)“Prospectus of Youku.com Inc.”, The Official Website of U.S. Securities and Exchange Commission, Available at:

http://www.sec.gov/Archives/edgar/data/1442596/000119312510276426/d424b4.htm#rom45504_1, [Date Access: Mar 16 2011]

Youku.com Inc. (2010b) “Corporate Profile”, Youku’s official website, Available at: http://ir.youku.com/phoenix.zhtml?c=241246&p=irol-homeProfile, [Date Access: Mar 16 2011]

Youku.com Inc. (2011) “Quarterly report for the first quarter of 2011”, Google Finance, Available at: http://www.google.com/finance?q=NYSE:YOKU&fstype=ii, [Date Access: Mar 16 2011]

Zhou Z. H. (2010) “The Cooperation between Youku and China Film Group Corporation”, PE Daily, Available at: http://www.pedaily.cn/Item/169375.aspx, [Date Access: Mar 16 2011]

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