loading
Introduction
I. Teaching Objectives
1.
To understand the definition of globalization and its origin, modern concept as well as contributing elements.
2. To understand the trend of culture merge and the reality of culture diversity. 3. To understand the disadvantages of culture diversity and strategies for overcoming
them.
II. Leading in
III. Teaching Procedures
Step 1
Have the students listen to the lead-in case The Word Car. Ask the students warming-up questions:
? What is Mondeo?
(A brand of Ford car company.) ? Why does Ford source globally?
(To reduce the costs by means of specialization so as to be more competitive an intense international competition.)
? Can you describe the phenomenon by one word?
(Globalization)
? What competence is needed in successfully doing business internationally?
(Effective intercultural communication competence)
Step 2
0.1.1 Define globalization from different standpoints.
? From economic standpoint
Viewed purely from an economic standpoint, globalization is considered as a process of increasing involvement in international business operations. ? From sociological view of globalization
Globalization occurs when the constraints of geography on social and cultural arrangements recede as people around the world become increasingly aware that they are receding.
? From Marxist philosophy
Based on Marxist philosophy, globalization is what people in the Third World have already experienced for several centuries—colonization.
0.1.2 Historical origin of globalization ? Barber system
Farming communities traded their surplus produce in exchange for products and services without the medium of money. ? International trade
Human society has always traded goods across great distances.
English philosopher Jeremy Bentham, coined the term \reality of his day, namely, the rise of nation states and the cross-border transactions taking place between them.
0.1.3 Modern concept of globalization ? Theory of modernization
Globalization has many features in common with the Theory of Modernization. Increasing industrialization brought into existence a whole new set of contacts between societies that changed the political, economic, and social processes that characterized the pre-industrialized world. Thus, modernization is a part of globalization.
? Economic growth theory of industrialization
Theory, advocated that economic growth followed a pattern in all economies as they went through industrialization. That is to adopt the free market economy, undergo different stages of economic development, and finally reach the develop economy. ? Global village
McLuhan characterized today's world as a \because of the rapid expansion of worldwide transportation and communication networks. The essence is the time and space compression.
0.1.4. Elements contributing to the globalization ? New technology Computers, Internet, plane
? Open market
Companies benefit from large economies of scale. Productivity will be boosted. Living standards have the potential to rise. ? Overseas job opportunities
What is irrefutable is that the world economic pie is indeed bigger because of globalization — and it is being sliced differently than before.
0.2.1 Culture diversity ? World culture
As traditional barriers among people of different cultures break down, one culture will emerge, a new culture to which all people will adhere. ? Macroculture
The term macroculture implies losing ethnic differences and forming one large society. ? Microculture
cultures within cultures (microcultures). ? Melting-pot
Melting pot means a sociocultural assimilation of people of different backgrounds and nationalities. ? Diversity
Diversity（多样性） refers to the mix of people from various backgrounds in the labor force.
0.2.3 Disadvantages of culture diversity ? Attitudinal problems Problems may be attitudinal.
For example, the attitudes that American managers have, when they perceive a problem, is different from those of Chinese managers.
To Americans: life is a set of problems to be solved—so they perceive problems much earlier. To Chinese: life is a set of situations to be accepted—so problem exists when it has
already happened.
? Perceptual problems
Cultural diversity within an organization, without any strategies or attitudes to accommodate it, may create perceptual (stereotyping, status-related problems, gender role conflicts) and communicative (language and misinterpretation) problems.
0.3.2 The definition of and need for intercultural communication
? Intercultural communication refers to communication between people whose
cultural perceptions and symbol systems are distinct enough to alter the communication event.
? Intercultural business communication allows us to work on the procedural issues of
country-to-country contacts, diplomacy, and legal contexts; it allows us to become involved with the substantive, cultural level and helps sensitize us to differences. We must learn to work with each other. The future of any organization depends on it.
0.3.3 Key strategies for effective intercultural communication
* The understanding and acceptance of differences * High priority of equality
* Developing tolerance and acceptance * Developing culture sensitivity * No stifle and ignore on the diversity
* Equal distribution of organizational resources * Shared decision-making
* Flexible institutional policies, practices, and procedures Step 3
Raising Intercultural Awareness:
找错误，“送”牙签：学生通过发现彼此在交际活动中的“冒犯性”行为，来提高交际意识。 ? 活动目的：引导学生了解个体文化差异，培养跨文化交际意识和技巧。
? 活动材料：教师课前准备好十张卡片，上面分列出十种谈话过程中的“冒犯性”的行为；
发给每位学生十根牙签，分别代表这十种“冒犯性”行为。
? 活动过程描述： 步骤一：
向学生简要讲解卡片中提及的谈话过程的“冒犯性”行为。 步骤二：
组对谈话，交谈对象最好是彼此不大熟悉的同学。教师在拟好课前话题，例如：自我介绍、最喜欢的旅游景点、个人的学习经历、对于未来的计划等。 步骤三：
在对话过程中，学生必须仔细观察对方的“冒犯”性行为。如果对方在交谈过程中有“冒犯性”的言语或行为，“被冒犯者” 就递给“冒犯者”一根牙签。 步骤四：
每对谈话者交谈5至10分钟，然后更换谈话伙伴，并继续上述过程，直到教师提出终止活动。
谈话过程中，教师应引导学生在观察其谈话伙伴“冒犯”行为的同时，也注意感觉自身是