loading? Ever since its introduction in 1926, the Rolex Oyster has been the choice of explorers and adventures. The virtual
indestructibility of the Oyster case and utter reliability of the movement it contains have ensured that countless oysters have accompanied their wearers into history books.
自从劳力士1926年问世以来，一直颇受探险家和勘探人员的青睐。它坚固耐用，计时准确，曾帮多少人走上了成功之路。
? Yet the Rolex Oysters that have voyaged to the ends of the earth and depths of ocean are in every respect the
same watches that you will find in any official Rolex jeweler.
而这些曾走遍天涯海角、曾上天入地的劳力士，正是您在任何劳力士表行中所常常见到的那一种。 ? Every single Rolex Oyster that leaves Geneva is capable of accompanying its owner wherever he or she cares to
venture. 日内瓦出产的任何一块劳力士表，都将成为主人的忠实伴侣。 ? Where in the world will you be taking yours?
您将戴着您的劳力士在何方创建辉煌呢？
SECTION 7
Ⅰ．以下是广告中常出现的词语，请把它们翻译成汉语。
（1）solicit your kind patronage 惠承关顾 （2）full 12 months unconditional service guarantee 保修一年 （3）novel design 设计新颖 （4）top quality & cheap price 物美价廉 （5）buy on wholesale 批发价 （6）retail price 零售价 （7）best seller 畅销货 （8）buy on cash 现金购买
（9）meeting delivery date 准时交货 （10）up to standard 符合标准 （11）bargain offer 降价优惠 （12）installment 分期付款 （13）buy on credit 赊购 （14）prompt delivery 交货迅速 Ⅱ．下面是我们所熟知的商品的广告词，请你根据对应的翻译填出适当的词语 （1） Swatch（斯沃奇手表）——天长地久。 Time is what you make of it.
（2） Ericsson（爱立信手机）——倾听自我/理解就是沟通。 Make yourself heard . （3） Nike（耐克运动鞋）——只管去做。 Just do it.
（4） De Bierrs（戴比尔斯钻石）——钻石恒久远，一颗永留传。 A diamond lasts forever. （5） Coca-cola（可口可乐）——饮可口可乐，万事如意。 Things go better with Coca-Cola. （6） Nokia（诺基亚手机）——科技以人为本。 Connecting people.
（7） Philips（飞利浦电器）——让我们做得更好。 Let’s make things better . （8） RADAR（雷达牌驱虫剂）——蚊子杀杀杀。 Mosquito bye bye bye . （9） Kodak（柯达相纸/胶卷）——就在柯达一刻。 A Kodak moment. . （10）Pepsi-cola（百事可乐）——渴望无极限。Ask for more. . Ⅲ．翻译下列广告词。
（1） Obey your thirst. 服从你的渴望 （2） Start ahead. 成功之路，从头开始 （3） A modern car for a modern driver. 现代人开现代车 （4） Communication unlimited. 沟通无极限 （5） Feel the new space. 感受新境界 （6） A modern classic. 现代的经典
（7） To play refreshed. 清凉一刻 （8） Quality breeds success. 质量造就成功 （9） Buick—your key to a better life and a better world. 别克—— 通往美好生活的秘诀。 （10） Feel like a million for $970,000 less. It cost less than breakfast at the White House.
少付了97万美元，却得到百万的享受，它比白宫的早餐还便宜。(Benz)
（11） Five feet nine inches in his socks. Ten feet tall in his shoes.
光脚身高五英尺九英寸，穿上锐步，身高十英尺。（Reebok）
（12） With our new E-ticket, all you have to bring is yourself.
选用我们的E号飞机票，阁下不需携带任何东西，只要带着自己。（British Airways）
Ⅳ．试将下列广告词英汉搭配起来。
A Mars a day keeps you work, rest and play. （1） 听得越多，学得越多。 There is Kentucky, the good flavor of life. （2） 新一代的选择。
Time always follows me. （3） 有了肯德基，生活好滋味。 We can’t forget ahead by sticking to existing roads. （4） 时间因我存在。 Intelligence everywhere. （5） 智慧演绎，无处不在。 The more you listen, the more you learn. （6） 开拓进取，来源于勇气创新。 Double Star takes you afar. （7） 动态的诗，向我舞近。
The choice of new generation. （8） 一天一颗巧克力，工作、休闲和娱乐。 Sincerity is forever. （9） 真诚到永远。 Poetry in motion, dancing close to me. （10） 穿上“双星”鞋，潇洒走世界。 Ⅴ．请指出下列广告词所用的修辞方法。
（1） Featherwate. Light as a feather. Simile （2） Opportunity knocks! Personification （3） Fun. Friendly. Free. Parallel （4） Big thrills, small bills. Contrast （5） Life is a sport, drink it up. Metaphor （6） Wearing is believing. Parody （7） Go well, use shell. Rhythming （8） 7 days without 7-up make one weak. Pun （9） Life is harsh, your Tequila shouldn’t be. Contrast
（10） You will be the talk of the town in dresses made by FUTURE FASIONS. So if you can’t stand being in the
spotlight don’t buy FUTURE FASIONS. Irony Ⅵ．根据所学的翻译方法翻译下列句子。
（1）The Chinese seemed justifiably proud of their economic achievement. 中国人似乎为他们在经济上取得的成就而自豪，这是合乎情理的。（分译法）
（2）We feel sorry we cannot supply you with the products you requested since we stopped that business last year. 很抱歉，我们不能提供你所需要的产品。从去年起我们停止了这项业务。（分译法）
（3）The technological design of the bed cushion is advanced with novel structure, beautiful shape and various patterns. They are comfortable and convenient to carry.
这种床垫工艺先进，结构新颖，造型美观，款式多样，舒适大方，携带 方便。（合译法）
（4）My tight schedule of business duties will not permit me to visit your company as planned. 由于业务繁忙，我难以按原计划访问贵公司。（分译法）
（5）A containership named“Tian Guang” was launched in September at Hugenberg shipyard in Germany. A German Government loan was used to build the vessel for Tianhai Group, Tianjin, China. 利用德国政府贷款为天津天海集团建造的集装箱船“天光号”于9月在 德国胡根贝格船厂下水。（合译法） Ⅶ．根据所学的翻译技巧试译下列广告 （1） On Sale Must Clear Shoe Sale Now On Extra Huge Reduction Everything must go!
KHANDALLAH FOOTWEAR 14 Ganges Rd Khandallah (Opp Town Hall) Ph: 479-3336 Saturday 9-1 p.m.
（2） In order to meet readers’ increasing demand for the latest information in the fast-growing electronics and telecommunications industries, China Daily has formally launched publication of its IT (Information Technology) page. Published every Sunday on Page 6 of Business Weekly in broadsheet format, the IT page will keep you abreast of the latest developments in the IT industry. （3） Commercial Manager
For our joint venture in North-East Asia.
To take up this challenging role we require the following:
· Solid experience in a commercial senior management position in a China-joint venture · Ability to work in a multi-cultural environment · Recognized degree in accounting and finance · Excellent spoken and written English · Willing to learn Chinese （4） BUY BRITAIN
WE CAN SEND IT BACK HOME IN 48 HOURS JOAN COLLINS SAVED $4000 BY USING US! Collection, packing, insurance, delivery worldwide
Envelops to elephants, our “Travelight” service will help. Call our baggage service centre’s now! All major cards accepted.
（5） Wanted
15 to 20 native speaking English teachers and 15 to 20 Chinese teachers of English to work at the Beijing New Oriental Language Village on a full-time and permanent basis. Must have a university education. ESL teaching experience an asset. Those with an outgoing personality are preferred. The Village will immerse students into English; students and teachers will speak and write only in English during a month of living together. Fair salary. Accommodation and food provided.
SECTION 8
1． A penny soul never comes to two pence. 志小之人不能成大事。
2. Advertising may be described as the science of arresting human intelligence long enough to get money from it. 广告可被视为一种长久蒙蔽人类智慧以期从中赚钱的技巧。 3. Gain at the expense of reputation should be called loss.—Syrus 失荣而获，虽获犹失。——赛勒斯
Business Letters 商务信函
SECTION 1
? 英语商务信函的构成一般可分为：
（一） 基本部分，包括：（a） 信头(Letter Head) （b） 日期(Date) （c） 封内地址(Inside Address)
（d） 称呼(Salutation or Greeting) （e） 信的正文(Body of the Letter)
（f） 结束礼词(Complimentary Close) （g） 签名(Signature)
（二） 其他部分，包括：（a） 附件(Enclosure)，简写Enc． （b） 附言(Postscript)，简写P.S． （c） 经办人姓名(Attention Line) （d） 事由(Subject or Heading) （e） 查号或参考编号(Reference No.) （f） 抄送(Carbon Copy Notation)，简写C.C. SECTION 2
I. 一封完整的英文商务信函应该包括下列哪些内容？A B C D E F G H I J K L M N
A. letter head B. date C. inside name and address D. salutation E. subject F. complimentary close G. signature H. attention line I. enclosure
J. postscript K. carbon copy L. references M. mailing notation N. body Ⅱ．试把上题中的答案译成汉语并填入下表